The world of marketing is in the midst of a revolution, generating great new opportunities for entrepreneurs in Internet, street and stealth marketing. Instant Marketing for Almost Free presents tactics designed to deliver effective marketing quickly and at a low cost:
--Reaching out to Internet “communities”
--“Street” and other nontraditional advertisements
--Email marketing that’s not spam
--And hundreds of other methods
Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You’ll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from the leading companies in business today.
Thirty interactive exercises, designed to be used as a stand-alone tool or in conjunction with companion book Guerrilla Marketing in 30 Days, help you develop each aspect of your plan: online marketing, PR, buzz marketing, networking and more! Complete one exercise a day, and after 30 days, your marketing efforts will be ready to take off.
Presents a group of business thinkers who draw on the philosophies of Seth Godin's Purple Cow, using case stories to illustrate the development and promotion of ideas which will embrace change, take risks, and stand out in the market.
In business for six years, KTG has created advertising campaigns based on a philosophy of the big bang, defined here as a strategy designed to make a brand explode onto the marketplace virtually overnight. Although the authors' advice is targeted primarily toward businesses and other publicists, the glitzy anecdotal writing is witty and informative enough to appeal to those interested in advertising and popular culture.